Outfitting Your Lifestyle!
Heartland Outdoor is both your home for the outdoors and the place where you can bring the outdoors home.

As the largest locally owned and operated sports store in Kansas we offer top brands, the wisdom that comes from loving the land, the wildlife and every season and sharing that knowledge with those that share our passion...

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Outfitting Your Lifestyle!
Heartland Outdoor is both your home for the outdoors and the place where you can bring the outdoors home. If you haven’t been to our store before, well we’re a little different. Unlike other outfitters, we guarantee you will find what you need or we’ll get it for you.

But we do more than sell top-of-the-line products. We offer a completely personal experience for you from the moment you walk in our door. Our staff are friends, neighbors, and experts in their field. We are more than employees; we are avid sportsmen who use the products and can discuss all your options if you need help making a decision.

For Your Sport
Heartland Outdoor carries the latest in outdoor sporting goods, ranging from archery, waterfowl, upland game and turkey hunting to a complete line of fishing gear. With brands such as Filson and Under Armour, you can look sharp while staying dry and comfortable in any weather condition. A staffed archery pro shop is available to service bows and we have two indoor archery lanes with the latest in DART video target shooting.

For Your Home
Outfit your home with accessories that bring in the theme of the outdoors including log furniture, antler chandeliers, woven throw blankets and pillows, framed artwork, carvings, and Ducks Unlimited licensed items. If you’re looking to add flavor to your catch, we have marinades and seasonings developed for your choice of meat.

Heartland Outdoor was founded in 2004 to provide personal service and knowledge of local hunting conditions, tips, and tricks. Under new ownership, we expanded our inventory to become the largest locally owned and operated sporting goods store in Kansas. We have a full line of the highest quality gear and apparel so you can find anything you need right here. Despite our inventory growth, we still provide a personal shopping experience, service, and education for the sportsman, sportswoman, and family.

An Experience
Experience Kansas’ beautiful wildlife while indoors. We proudly display over 25 trophy whitetail deer from right here in Reno County as well as cougar, black bear, wild boar, antelope, Colorado ram, and more. Bring the whole family; we have an excellent collection of toys, auto customization products, fashion accessories and more. Or just stop in to tell us about your latest adventure. We’re certain you’ll soon know us by name.

Steve Theede was born and raised in Hutchison and a Kansas State University graduate with a long and successful executive career. Steve spent thirty years working for ConocoPhillips most recently as president of exploration and production in Europe, Russia and the Caspian before becoming Chief Executive Officer for Yukos Oil Company. Even with an international career, Steve’s Kansas roots are strong. He is an avid all-around outdoorsman, as comfortable in Filson at home as in Orvis when hunting pheasant.

Roger Theede is a native of Hutchinson and an all-around outdoorsman. He started hunting at age four with a Daisy BB gun and soon began hunting larger game, mallard, rabbits, sparrows and blackbirds with a Crossman pellet gun. Apprenticed at an early age to a well known, native American hunter and trapper, Roger is now the leading expert on fur harvesting in South Kansas. Additionally, Roger begins each day by reviewing the latest information in firearms. If you have a firearms question, Roger has the answer or knows where to find it.

Still an avid hunter, Roger not only gets his buck, he brings it to the table with recipes, techniques and a wide variety of preparations to bring out the flavor. He is particularly known for small game recipes including racoon. The embodiment of the Heartland of America spirit, Roger brings a lifetime of experience, knowledge and passion to Heartland Outdoor.

Jenny Lee, the assistant manager, not only knows every square inch of Heartland Outdoor’s inventory, she knows every square inch of South Kansas. Her passion for the outdoors began when she was old enough to carry a gun. Joining her father six or seven times a year for pheasant, quail and other seasons, she became passionate about hunting at the age of 22. An expert marksman, she has added archery to her repertoire of skills. She used a Hoyt Maxus 31 to get her buck last fall.